New London Fire Goes Digital

New London Fire (who are actually from New Jersey, not the small city in Connecitcut where their moniker comes from) have announced plans to release all their material digitally from now on and to forgeo physical releases for the time being.

From a MySpace bulletin posted earlier today under the title “awesome announcement (sic) – “After a year of struggling through the turmoil of doing a physical commercial release of our music we’ve decided to go down a different road. In the future our intentions will be to put together digital EP’s and singles or what we would like to call digital 45’s.

This will give us the ability to release our songs when we finish them so we can provide a good amount of content. We’ll spend most of our time writing and recording and far less time worrying about retail, deadlines, long pointless tours, and the other headaches that go along with releasing physical commercial copies of our music. Let’s face it no one is buying CD’s…retail sales for most labels have plummeted over the years and the industry is changing in ways no one person can seem to follow or understand.

This is not to say we won’t do it in the future but we will concentrate on doing it this way for as long as we can. The freedom to release things when we see fit is very liberating.”

New London Fire – “Different” from their latest LP, I Sing the Body Holographic