Pitchfork Harks the Return of Real Music Television?

                                           

A few months ago it was rumored that MTV would cancel TRL, more or less ensuring that music videos will scarcely (if ever) be played on the channel again. And while the rumor proved to be false, long before that the channel had strayed from its roots, and unless you were lucky enough to get MTV2, MTVU or FUSE you were S.O.L. in the music video department, particularly if you enjoyed anything from outside the mainstream. Indie tastemakers Pitchfork Media plan to change that though, and today announced the launch of Pitchfork.tv, a website which promises to bring back the 24 hour music channel.

From their press release – “Like Pitchfork itself, Pitchfork.tv is an independent company with no investment dollars or special interests, allowing us the freedom and control to stay true to our creative vision. We’ve waited decades for a music channel that respects our intelligence and reflects our ideals. Now that the technology is here, we’re finally able to do it the way that people who really care about music have always wanted to see it done.”